January 14, 2011

OPINION | This New Era


jacket ss11 Land, Lara Stone wearing Calvin Klein via Dead Fleurette

The 2000’s, the noughties, the zeroes or whatever you want to call the previous decade wasn’t nearly as iconic fashion wise as any other decade. But what has been a unique development is the speed fashion has gained, one that is almost impossible to keep up with. I question myself if it is also society going through those changes or that this speed of changing trends is driven by commerce.

Purchasing an entire new wardrobe every season has become the mentality for many ‘fashionistas’. People become bored with the designs before they even hit stores because there will already be something new. The time between the design table and the worldwide racks is 14 days for some companies. Tom Ford is also fed up with the fact that fashion has lost its freshness. He hasn’t lent any clothes of his ss11 collection to stylists until December and didn’t release any official images until this month. I expect many more designers are going to follow his attitude.

“The way the system works now, you see the clothes, within an hour they’re online, the world sees them. They don’t get to a store for six months. The next week, young celebrity girls are wearing them on red carpets. They’re in every magazine. The customer is bored with those clothes by the time they get to the store. They’re overexposed, you’re tired of them, they’ve lost their freshness, you see somebody wearing it and you say, ‘Oh, that’s that jacket that was in blah, blah, blah. blah, blah’. Or a customer doesn’t want to wear that jacket that was in blah,blah,blah,blah,blah. In addition, all of the fast-fashion companies that do a great job, by the way, knock everything off. So it’s everywhere all over the streets in three months and by the time you get it to the store, what’s the point?”- Tom Ford

A reaction as a 180 degree turn around to fast fashion is inevitable and the tendency towards slower fashion and appreciating well-made clothes has already started to become visible. Among the thousands of fashion blogs that can’t do anything else than share their shopping addiction and H&M purchases, there are also the ones like Dead Fleurette that commend the concept of French dressing and buying clothes as if you were collecting art.

I look forward to this new era. One with so little limits and so many possibilities. Modern thoughts, touristic moon-tours and designers that will inspire us with their refreshing ideas and will make clothes that will last a decade. Like Linda Erkens, head designer of Land, each of her collections is a sequel of the previous one. All the clothes she has ever made are part of a bigger whole and could all be worn together. A perfect thought to apply to your own collection of clothes.


Femme Virtue said...

love the clean lines!

Six Feet From The Edge - Debbie said...

Bedoelde je dit vanmorgen toen je zei dat je gedachten te chaotisch waren om ze op papier te krijgen? Dan heb je het ondertussen wel verrekte goed gedaan! Mooi stuk!

Helaas kan ik niet zeggen dat ik zo tijdloos, klassiek en vooral bedachtzaam ben als dat ik graag zou willen, maar ik denk er wel steeds meer over na. Je stuk sluit top aan bij hoe ik eigenlijk zou willen dat ik erover dacht (nu ben ik vaag?). Wie weet brengt 2011 het me ;)


Unknown said...

Gorgeous dress!


Lykke said...

Well said! Laatste tijd denk ik hier ook over na. Mode is zo vluchtig geworden, mede dankzij de miljoenen fashionblogs, online shopping, keiharde concurrentie, moordende tempo's en massaconsumptie. Moet eerlijk zeggen dat ik er mijn buik behoorlijk vol van heb. Je hebt me de woorden letterlijk uit de mond genomen! Kan niet wachten op een nieuwe, frisse, selectieve kijk op fashion. No more mass looks!

Fashion Agony said...

I hope what you say here will be true for many designers, Tom Ford came up with a great idea!

Cati said...

I agree with you. Fashion is living on chaos lately.. perhaps we need to go back in time and apply the "less is more" idea a bit more!

Cati G.

LeSimple said...

oh yeah , I love simple :)


kittenmasks said...

At the same time, we have to acknowledge that we've now reached an era where luxury items are grossly inflated. We've got production outsourced to cheap labor while maintaining and increasing prices. You'd be surprised how little these "made in France/Italy" items are actually constructed in their tagged countries.

Lisanne said...

helemaal mee eens, het gaat tegenwoordig niet meer zozeer om de mode en dat komt ook door de snelheid waarin het allemaal moet gaan en alleen maar 'hebben'

The Cat's Whiskers said...

Tom Ford is right with what he says, everything has been seen so many times that it's just not interesting anymore and that leads to losses for those labels. But I agree totally with miss a. I just read an article in a fashion magazine, where the chief editor complains about the bad quality of many high priced designer clothes. A company's pricing strategy should not shade one's feeling for a quality garment! In that fashion, it is a mood point if someone feeds their fashion addiction with cheap labels or expensive ones. i don't think it should be about consumerism, but about having good things, that you can cherrish for longer than a season.


Wat heerlijk! Zit je op Artez? Ik houd zo van deze clean cut! He jasje zou ik zo kopen!^^

go cry wolf said...

love your blog to bits + following! (:

hope you can:

send something to salvador (:
http://dearsalvador.blogspot.com [new blog]

or just come by the moonchild's:

rena. (:

Raspberry Jam said...

Nice and simple dress!

Love it!



Joannavdw said...

Ik ben het zo eens met je verhaal en je hebt het echt mooi en duidelijk verwoord. Voor mijn profielwerkstuk behandel ik dit onderwerp en ik ben blij dat steeds meer mensen hierover gaan nadenken.

Good job!

Bohemian said...

Mooi stuk, ben het met je eens!
Super jasje ook btw!

Joanna said...

Love the dress!


sof and em said...

love your blog! you inspired us with your DIY hair on purse post- check out our blog to see our similar DIY project :)


Laure M said...

Wow, the jacket is perfect !

Emmett Katherine said...

well said. Hopefully there will be a shift in fashion in the coming years.

I wonder when people fell out of love with clothing. I find when I discover a treasure (for example a vintage burgundy suede jacket with fox fur trim that I altered to a more modern shape) I wear it all the time, simply because it is so wonderful. Now people are more concerned with having the "newest" item rather than one they love.

fast fashion takes away from this. you wear something a couple times and it falls apart or just looks terrible.

I look forward to a new era. Hopefully others will follow Tom Fords lead.

Anonymous said...

I think your style and your blog are amazing!! BIG FAN!

xo thefashionguitar.com

Angie said...

Well,I quess I was lucky enough to find dead florette's blog the moment I got sick from the fast fashion and the endless cand pointless consumerism.It hit home and then I discovered so many like minded bloggers I didn't know they existed!
Your blog is very interesting and gives alot of info as well as practical advice!Heelemaal mooi!

C. said...

Tom Ford is right.

Ap23 is right as well.

Bless this post.

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