August 23, 2011

LIFE | School & Writing For The Fashion Business

Photobucket

Photobucket

Briefcase: Vintage
Notebooks, Agenda: Bijenkorf
Book: Writing for the fashion business by Kristen K. Swanson and Judith C. Everett


Today was a day of shopping, not for the new fall arrivals but for school supplies. Summer has ended and it is time to get back into those school benches. I study journalism but have aspired to specialize in fashion journalism long before I even started studying. I've been trying to built an archive of fashion magazines and books that will serve me as references. A book that gets picked up so often that I do not even bother to put it back on the shelf is; Writing for the fashion business by Kristen K. Swanson and Judith C. Everett.

For everyone who has ambitions like mine I recommend you to buy this book. Whether you want to work in public relations, become a magazine editor, write critical pieces for newspapers or make scripts for videos. This is a guide full of all the basics that you will need to know. The content of the journalistic chapters is very much like the book we use at school(Basisboek Journalistiek) Basic book for journalistic writing. It provides writing techniques that are tuned to the fashion industry. The PR and marketing chapters provide a good insight on how the opposite side of fashion works. How advertisers work to get brands out there and what their strategies are to manipulate the media.

The book explaines practical things like how to do an interview, how to review a fashion show and even has a few pages on how to avoid sexist writing. It also shows how to write letters if you want to borrow clothes from a brand or get seats at fashionweek. It is an immensly handy book to have on the bookshelf in case you are in doubt about anything during your writing process. The content on these 604 pages is too diverse to give a proper review on. But I can almost assure you that whatever question about fashion and media that pops into your mind right now; Yes the answer is in this book.

43 comments:

indie by heart said...

Love the vintage bag. ♥ I have one similar, great for school for sure.

xx indie by heart

wobblinbetty said...

wow, the book sounds interesting...I am not into journalism or anything similar but I would love to read it anyway...
xxx keepwobblin.com

The Fancy Teacup said...

Writing for the Fashion Business sounds remarkable and practical. Will definitely have to peruse it sometime. Best wishes on going back to school!

♥, Jamie
www.TheFancyTeacup.com

Mary said...

I'm not even doing a media course at uni, but I've always wanted to be involved with the fashion industry, so I think I might have to check out this book...

Dorothee said...

Lovely Vintage bag, stylish and minimalist diaries, Nice post as usual :)

http://www.desperatelyseekingpegase.com

David Diaz said...

I've been looking for notebooks like that. & FIERCE bag! :D

Have a Good Day!

David

VirtuallyStunning.blogspot.com

S. said...

I also want to aspire fashion journalism and that book sounds fantastic! I'd love to get my hands on it. Thank you for the recommendation.

Sam x

fashiongamble said...

these photos are great! Love the bag! i think I should check out that book you have their

Ponytail Girl said...

That's very kind of you to let us know about such a resourceful book about fashion journalism. All the best for your new semester! I'm sure you'll do great!

xo

Nomadic D. said...

sounds like an amazing resource! Thanks for sharing. And I always loved shopping for school supplies. Kind of wish I was headed to school in september too...

http://nomadic-d.blogspot.com/

Violet said...

Where did you buy the book. I searched online and saw it for the least price of 67 dollars :/ but if i must i will pay that because it sounds so helpful

XX
Vi from Cali

FASHION ICE said...

awesome, i need that book being a fashion writer myself!

Ria :) said...

the bag is soo cute and i hope you succeed with everything :) xxxxx

Jo said...

Wow, I'd get the book in a heartbeat! Seems very complete, and would go right in my most-read, being as how I aspire to fashion journalism as well...

the bag's cool too :)

jo from slowcatharsis.blogspot.com

Jersey and the Monkey said...

Thanks for the heads up on the book!

xxx

Marie My said...

oh, I need to get that book. That's exactly what I want to do! Thanks for the recommendation, I'll go out and buy it now!

love, Marie MY from www.nemesisbabe.blogspot.com

Amethyst said...

oh no!
i wish we had a second hand store here...
i also need a black back for school...
still searching ;)

FashionFreak/Mihaela said...

i love it :D

my blog♥mfashionfreak

jessica january said...

love the briefcase. i looked up that book, it sounds really good but oh my god... it's so expensive!

january, x
jessicajanuary.com

Magnet said...

I used to want to study journalism, specifically fashion journalism but then I decided on graphic design instead :) good luck with your studies!

Erin Z said...

That briefcase looks so good! And that seems like an interesting book! I'll definitely read up on it:)

chimericalperfection.blogspot.com

notsoChiara said...

Thank you for the suggestion... I'll try to look for it... wish you the best

C:

http://moneygonefor.blogspot.com

Lisa said...

do you have a job besides your study's? love the briefcase, and your style generally

LOVE AESTHETICS said...

I work on a freelance basis. But besides my studies, my blog and occasional jobs I also have a four year old kid, so there isn't much time left. Wish I had an extra day in the week though.

Anne said...

I'd realy like to have this book!

Paula said...

The book sounds very interesting, gonna read, for sure! And I love that bag!

xx Paula || intergalactic radio station

eliska.h said...

such a lovely post♥

Esmee D said...

i'd really like to read that book! looked it up on bol.com and it was 80 euros! haha, bit too expensive right now :) maybe later! great post!

Rack and Sack said...

Really love the bag! xx

rackandsack.blogspot.com

Jess said...

I love your school bag. It's sophisticatd yet worn...it's perfect!

www.laceandfadedjeans.com

Anonymous said...

You pretty much said what i could not effectively communicate. +1

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thefashionguitar said...

Dat boek lijkt me mega interessant!! Hoe bevalt hij jou?

XO Charlotte
www.thefashionguitar.com

Lisa again said...

wow, thats very impressing. Just started to read your blog, u are a huge inspiration !

XYRYL said...

Style perfect. I lvoe your raw ebauty- freshness and charming. love your lips and your blings!! ahh!... x.x oooooo shiny...

Fashion Speed,
xoxo from macau

Paola Dal Lago said...

thank you for the advice!!

Franzi said...

Thanks for the recommendation, Ivania! Although I'm not planning on becoming a (fashion) journalist, I'm interested in this type of writing and in the whole word of fashion, so I consider buying this book now!
xoxo F
http://itsnotjustabag.blogspot.com

Charlotte said...

I've been reading your blog non-stop for a couple of days now. I find reading blogs the next best thing to watching movies on a rainy day, and in Amsterdam we've had many a rainy day!

I like to see how you've developed your own sense of style, DIY examples and Lois is just too darn cute!

I think you are well suited for fashion journalism, and I look forward to seeing how you'll develop in the future :)

x Char

Nadia said...

Thank you so much for recommending the book - it's superb for my education in PR!

Off to Amazon!

Cheers,
Nadia.

November Grey said...

I just put it on my Amazon cart! Thanks for the advice! xx

Fashion Guide said...

- I am delighted to have found this blog, it's a marvelous resource. Fashion Guide

Fashion Guide said...

- I am delighted to have found this blog, it's a marvelous resource. Fashion Guide

Jasmine J said...

Thanks for suggesting the book on fashion journalism, I just ordered a couple of books about the industry yesterday and to be honest this is something like what I was initially looking for! I'll be searching for it on amazon now !

tin said...

i just pinned this into my pinterest board of to read books
might be a little hard to find it in salvador de bahia, though, but i'll try. otherwise, hello amazon.