August 09, 2012

N O V E L T Y / Bruno Pieters Campaign

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From the Honest by Bruno Pieters Campaign

Here's a little visual pleasure for you guys; that bright blue stroke of color across Iekeliene's face really makes me happy.
“Neo-classic hybrids” is what Bruno Pieters calls his season-less pieces of his 'Honest by' line, which are also sweatshop free and made from organic, sustainable materials. Transparency and letting know customers exactly how the clothes are made is key at Honest by Bruno Pieters as it is a guarantee of the high quality he delivers.

16 comments:

Laura said...

I like the campaign. And I'd love to have this baseball-like jacket :-)

Duck said...

I've been really impressed by the 'Honest by' line - did you see the collection by Nicolas Andreas Taralis too? I blogged it a few weeks ago I think. Also loving the colour/black&white hybrid photos. I may "borrow" this technique...

Anonymous said...

Leuk!
Lene

moiminnie said...

This is an amazing fashion illustration inspo! Thanks for sharing! www.moiminnie.blogspot.com
xx

Flaviana Boni said...

Love this campaign


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d.h.e.r. said...

stunning. those splashes of colour make the campaign really memorable. also, it's great to see a conscientious and transparent fashion brand out there. bruno pieters is such an inspiration!

Van - PureGlam.tv said...

Great campaign with all the colour... love it!

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Emily Ulrich said...

I love how active many in the fashion industry are against immoral manufacturing practices. Safety may mean higher prices and more effort, but the care being put is well worth it.

christian said...

those clothes look so stunning!
love the left picture!
xo

christian

www.mydutchfashionstyle.com

Jorinde said...

Something so unexpected...

Viveca Ø. Johansen said...

It's so gorgeous!

http://stainsofpaint.blogspot.com/

ZHENYA said...

SIMPLY WOW!!!!




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Hannelore said...

Wat een mooie beelden! Honest by is zo'n prachtig concept. Ik ben fan.

BISCUIT STYLE | by Katie Biscuit said...

i love this thanks for introducing me!

Flora said...

A few month back when I first heard of Honest by, I was quite excited. (even though I knew that I would never be able to own one of the pieces they sell).
However, after going through their website I was not so pleased I thought I would be. Maybe I'm picky, because yes they are probably the more honest clothing brand on the market, but for me this is still not entirely satisfying.
I’m quite ill-at-ease with brands promoting “trending” values not because they believe in it, but to make profits. Maybe Honest by does not exactly fits in the category, but some things still bugs me when I try to “read” one of their pieces...
On Workforce:
Yes manufacturer are paid a fair price but for garment sold at such a high price, I would not expect less... Not that price always buys work of quality but rather than salary acknowledges the value of the manufacturers that made the products. Also have you noticed how it’s way better to make products inside Europe, rather than in China/India/Morocco... ? Maybe it is not very patriotic of me, but I don’t understand what bad there is in paying well once in a while the usually over-exploited population of these countries. I’m not saying we should all step out of EU clothing manufactures but it sounds very unfair to me that we should only sign contracts with Asia when we need to crush some workforce at a cheap price .... But anyway, I guess that this last point is more of a global issue...
On the other side Honest by clearly states that the price of a product was multiplied by approximately 4 after being manufactured. I’m not even making suppositions about the wage of the people working around the product (it would probably make me sick anyway) but I find it quite disturbing and hypocrite that the brand does not put the exact amount of the profit they make on one garment...

Des bisous
Flora
ps: your blog is truly amazing ! <3

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