here's something interesting for you:
Osklen was founded in 1986, when a group of Brazilian snowboarding enthusiasts decided to climb the Aconcagua, the Americas' highest mountain. At the time, it was hard to find athletic clothing in Brazil that was suitable for extremely cold environments. Responding to this need, Oskar Metsavaht, a sports medicine specialist and one of the mountain climbers, created the Storm Tech System, a fabric permeable to transpiration and protective against cold, and designed a range of snow jackets. The climbing was broadcast on TV, and the clothes became famous. Later, in 1989, Metsavaht founded the Osklen brand and opened its first store. Though the company started out selling cold-weather clothing in, Rio de Janeiro, a warm-weather environment, in a few years, it expanded the product line into a 'lifestyle' fashion line that includes laid-back, surf-inspired aesthetics and an environmental focus.
Doesn't this collection make so much sense after reading this piece of history of the brand? Oh and how inspiring is it that Oskar Metsavaht has had no fashion or design education at all, yet has such a clear vision on clothes?
41 comments:
I'll just say: Dries Van Noten SS 2012. www.moiminnie.blogspot.com xx
I can see why this reminds you of that collection Moiminnie, The printing is very similar; tropical landscapes in black/white, though how Dries applied it is very different; more in a collage way, and also the fits and silhouettes are very different. though fashion is all about references, i think that the inspiration to this collection is clearly surf/sports-wear, and (hopefully) has nothing to do with what Dries van Noten did :)
I'm in love with this cape!
Love those pants!
xoxo
beauty simple!
Finally, a Brazilian designer :D
Really liked this collection!
So cool how insanly these landscape prints look!
The story behind also is really cool, because it didn't start as a normal wanna be mega retailer.
xo
christian
www.mydutchfashionstyle.com
What a great story! And I have to say, that first cape piece is absolutely stunning!
http://nomadic-d.blogspot.com/
Such beautiful pieces and such an interesting back story :)
xxx
♥ too amazing for words.
I just can say that I love it
interesting story.. I love this print, and wow it's hard to believe that this collection was created by a person with no fashion education ! It seems to be sewwed perfectly !
xx
www.aniacyk.blogspot.com
the clean white and print makes this collection perfect!
http://www.styleandshades.blogspot.com
such a cool collection! love the cape and pants!
doing a giveaway on my blog!
http://lavieenliz.com
Waw, stunning! And the print is amazing !
Its amazing job, considering he's not taken any fashion studies - it actually very inspiring for me personally!Amazing prints!!!
loving the clean lines!
www.the-goldensoul.blogspot.com
XOXO,
Inês
it's amazing
nice share, didn't know this one
http://www.moneasywardrobe.com
I love the collection, the print on the cape and trousers is stunning!
That's right up my alley... but the print reminds me of something I've seen before, but I just can't remember which designer it was...
The cut is perfect
http://ohsillyfashion.blogspot.com/
i am soo loving this. !!
that cape in that first image, wow.
form follows function, and creates a true beauty!
http://hypemyhip.blogspot.com/
Interesting story + the clothes are amazing! xx.
Love the graphic prints! Who would've thought minimalism and prints could go together so well?
great to know such a wonderful collection!
http://romanticallysombre.blogspot.co.uk/
Estonian roots! SWEET! :) A very relevant post.. celebration of the freshly arrived freezing temperatures. Which one the other hand is NOT so sweet..
All the best!
This is gorgeous! http://weareallmonstersindside.blogspot.dk/
This is a really gorgeous collection. Love this simplicity.
xx
http://cirqueduseneca.blogspot.de/
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