October 21, 2012

N O V E L T Y / Osklen ss13

Photobucket

Photobucket

here's something interesting for you:
Osklen was founded in 1986, when a group of Brazilian snowboarding enthusiasts decided to climb the Aconcagua, the Americas' highest mountain. At the time, it was hard to find athletic clothing in Brazil that was suitable for extremely cold environments. Responding to this need, Oskar Metsavaht, a sports medicine specialist and one of the mountain climbers, created the Storm Tech System, a fabric permeable to transpiration and protective against cold, and designed a range of snow jackets. The climbing was broadcast on TV, and the clothes became famous. Later, in 1989, Metsavaht founded the Osklen brand and opened its first store. Though the company started out selling cold-weather clothing in, Rio de Janeiro, a warm-weather environment, in a few years, it expanded the product line into a 'lifestyle' fashion line that includes laid-back, surf-inspired aesthetics and an environmental focus.

Doesn't this collection make so much sense after reading this piece of history of the brand? Oh and how inspiring is it that Oskar Metsavaht has had no fashion or design education at all, yet has such a clear vision on clothes?

40 comments:

moiminnie said...

I'll just say: Dries Van Noten SS 2012. www.moiminnie.blogspot.com xx

LOVE AESTHETICS said...

I can see why this reminds you of that collection Moiminnie, The printing is very similar; tropical landscapes in black/white, though how Dries applied it is very different; more in a collage way, and also the fits and silhouettes are very different. though fashion is all about references, i think that the inspiration to this collection is clearly surf/sports-wear, and (hopefully) has nothing to do with what Dries van Noten did :)

Laura said...

I'm in love with this cape!

Myveryownlookbook Sophie said...

Love those pants!

xoxo

blackismyreligion said...

beauty simple!

Marcela M.V. said...

Finally, a Brazilian designer :D

christian said...

Really liked this collection!
So cool how insanly these landscape prints look!
The story behind also is really cool, because it didn't start as a normal wanna be mega retailer.
xo

christian

www.mydutchfashionstyle.com

Nomadic D. said...

What a great story! And I have to say, that first cape piece is absolutely stunning!

http://nomadic-d.blogspot.com/

Fabliha said...

Such beautiful pieces and such an interesting back story :)
xxx

Milex said...

♥ too amazing for words.

Tram Onbekend said...

I just can say that I love it

ania cyk said...

interesting story.. I love this print, and wow it's hard to believe that this collection was created by a person with no fashion education ! It seems to be sewwed perfectly !

xx
www.aniacyk.blogspot.com

Rhoda Wong said...

the clean white and print makes this collection perfect!

http://www.styleandshades.blogspot.com

Liz Lauren said...

such a cool collection! love the cape and pants!


doing a giveaway on my blog!


http://lavieenliz.com

Ruby And Siel said...

Waw, stunning! And the print is amazing !

Anete said...

Its amazing job, considering he's not taken any fashion studies - it actually very inspiring for me personally!Amazing prints!!!

The Golden Soul said...

loving the clean lines!

www.the-goldensoul.blogspot.com

XOXO,
InĂªs

Simone Angelbo said...

it's amazing

MONI said...

nice share, didn't know this one


http://www.moneasywardrobe.com

Fashion En Vie said...

I love the collection, the print on the cape and trousers is stunning!

Tine said...

That's right up my alley... but the print reminds me of something I've seen before, but I just can't remember which designer it was...

Marta said...

The cut is perfect

http://ohsillyfashion.blogspot.com/

amalie said...

i am soo loving this. !!

 Crystallography said...

that cape in that first image, wow.

hiPop said...

form follows function, and creates a true beauty!

http://hypemyhip.blogspot.com/

TeuntjeVDW said...

Interesting story + the clothes are amazing! xx.

Amber said...

Love the graphic prints! Who would've thought minimalism and prints could go together so well?

shakila j said...

great to know such a wonderful collection!
http://romanticallysombre.blogspot.co.uk/

Maaja Lilleleht said...

Estonian roots! SWEET! :) A very relevant post.. celebration of the freshly arrived freezing temperatures. Which one the other hand is NOT so sweet..
All the best!

Therese said...

This is gorgeous! http://weareallmonstersindside.blogspot.dk/

modezirkus. said...

This is a really gorgeous collection. Love this simplicity.
xx
http://cirqueduseneca.blogspot.de/

monirujjaman khan said...


The First Search Engine Marketing Company in Bangladesh. Providing Global Data Entry Jobs and Training. Also a worldwide ads publisher company in Bangladesh.

monirujjaman khan said...


The First Search Engine Marketing Company in Bangladesh. Providing Global Data Entry Jobs and Training. Also a worldwide ads publisher company in Bangladesh.

monirujjaman khan said...


A search feature is also available to easily find your photos. The tag navigation help you to discover pictures without knowing the content of the gallery. Indeed, the most used tags are highlighted below the search.

monirujjaman khan said...


We supply and update electronic Pharmaceutical Product and Price Data and Medical Aid Data to the South African Health Care Industry. Our Pharmaceutical data consists of up to date Nappi codes, Single Exit Price (S.E.P), crosslinks to ATC codes,ICD10 codes and MIMS codes. Also Generic and Therapeutic equavalents ID codes.

monirujjaman khan said...


Bangladshi Exporters

monirujjaman khan said...


EZ Rental Car is the Best Value in Car Rental, offering late model rental cars at convenient airport locations from friendly and efficient car hire agents at discount rental car rates. Book your car online today.

monirujjaman khan said...


The First Search Engine Marketing Company in Bangladesh. Providing Global Data Entry Jobs and Training. Also a worldwide ads publisher company in Bangladesh.

Calyin Dyol said...

nice post love it
Generic viagra professional
Generic viagra

Gibs said...

This blog is great my friend keep it going and have a nice day!

Buy Generic Viagra Professional
Buy Generic Viagra Soft