July 12, 2013

L I F E / Capsule Collection By Love Aesthetics

 photo loveaestheticscapsule.jpg

 photo loveaestheticscapsule02.jpg

This has been one of the most exciting projects I've ever done in my life.
Designing a small capsule collection for BlackBlessed and getting complete freedom was just ...-and I deleted everything that I just wrote, because there is no way to describe how incredible it felt-.

I decided to make basic pieces that are all about functionality. They are very simplistic but if you look closely, you'll see that they all secretly have more than one function. Here's three individual explanations about the multi purpose pieces I designed:


/The Pant-Skirt
I came up with this about a year ago. After I made a leather wrap skirt but found out how it often didn't fit into my daily life. Riding my bike, running after my kid, was impossible in such a short stiff skirt. The back seam that it had sparked the idea of splitting the skirt into two legs, creating shorts with an overlapping skirt-front.

/The Jacket
Still obsessed with an anti-shape, unfeminine silhouette the jacket in this collection had to be a boxy one. I stripped it from as much as possible; no collar, no visible seams, some seams edges left unsewn, no pockets. Even got rid of some seams altogether on the front and merged the pattern into one big panel, creating a nice fold instead of a seam under the arm. And though it might look like you're not carrying anything, the inside of this jacket is packed with secret compartments; a zipped pouch, a place to put your phone and some slits to hold your cards.

/The Bag
Backpacks I love because of their practicality, clutch bags I love because of their lightness, to tuck them under your arm when you're carrying little. But sometimes you can't plan your day, your luggage might get bigger or smaller and you're stuck with the wrong bag. Packing for trips I also only like to take one bag that will be suitable for all situations. So I came up with this simplistic rectangular bag (can you see the paper lunch bag influence?) with detachable straps. You can wear it as a backpack, reposition the straps and use it as a shoulder bag, or take off the straps and fold it (or roll it like that lunch bag) into a clutch.


It was incredible to meet Floriana Serani, who singlehandedly created blackblessed.com; designes her own products, does the production and updates the blog. Working with someone like her, who makes things happen and makes her dreams a reality like putting up an independent, affordable online boutique, was super inspiring. The collection is available as of today! (hurraaay!) on Blackblessed.com, take a look if you have time!

/Blackblessed is giving away one of the jackets!
Follow them on instagram and leave your name/ size / email under this image.
Next friday someone is getting that jacket!

72 comments:

theclosetopener.blogspot.com said...

All the pieces are timeless and can be worn any time, any season. The Pant/skirt is something I've never seen before and such a smart idea!

Chelsea said...

Congratulations! I can only imagine your excitement working on this project. I love all the thought you put into the items, both the functional and conceptual aspects.

Anonymous said...

Amazing collection! Amazing you! Got the bag! Can't wait to get it in the post! Hehe! And real leather!!!!!! Thank you so much for designing that, i really appreciate it sooooo much!
Warm hugs❤❤❤❤❤

Blue is in Fashion this Year said...

I really enjoyed this collaboration.

You & Floriana made a great accessible mini capsule collection!

Adelajda said...

I love this jacket and pant/skirt idea!

Bri Wang said...

Ooh, every piece sounds amazing. Especially love the jacket. Great work!

xx

FASHION EATERS

MyDubio said...

Echt super gaaf! Dat je de vrijheid hebt gekregen: wat moet dat een heerlijk gevoel zijn geweest. Ik vind alle producten iig top, en de tas zou ik dolgraag kopen (maar is nu helaas al uitverkocht).

Anonymous said...

Wonderful work, Ivana. I am especially impressed with the clutch/backpack hybrids - I must get my hands on that. You always impress me with the humility and perceptiveness of your writing and your ingenious blend of pracicality with pure beauty.

Milex said...

you know how to impress.

Anonymous said...

This is amazing, your garments are amazing and you're amazing! Congratulations! :)

Lalla

Sarah said...

I just deleted everything I wrote because nothing can express how excited I am for you and how perfect this capsule collection is!! ;) All I have are 3 words: You nailed it.

Geertje said...

De tas is nu al uitverkocht! AAAAAAAH!

Letitia - The Fashion Editor said...

Ivania, a resounding congratulations are in order here. As someone who went to school for six years studying fashion design/merchandising and marketing, and now works as a fashion editor, I cannot tell you how impressive this is in a world where anyone with a cute outfit can collaborate with Coach, Chanel, or some conglomerate to make their own version of Urban Outfitters apparel. Your relatable insight on functional fashion is on the level of greats like Margiela, Owens, and Yamamoto. Though I wouldn't wear the pant skirt, its brilliant for those sharing your aesthetic. The jacket is stellar, and as everyone else said, I am coveting that bag. Excellent work. You stayed true, and launched a collection that actually deserves space in the marketplace. xx

LOVETHEFABRIC said...

Congratulations! You look great though!

Karina De Jesus said...

Congratulations, Ivania!! This is beautiful, and I am truly happy for you!

dimitri said...

Congratulations! These pieces are absolutely gorgeous.

Sally Barton said...

Wow! what an amazing opportunity!! Such a simply stunning collection too, I especially love the thought processes and creation of the coat. You can very much see how your own aesthetic has influenced the items. It's my dream to make my own clothing/designs, defo inspired me :) xxx

Anonymous said...

Your collection is beautiful and I love how you put so much thought into each piece. Perfect balance between functionality and aesthetics.

ZxM Style-Squared said...

THIS IS AMAZING!!!! I can totally see you have your own collection one day!!!

Melissa V said...

it's amazing, you truly are a talent x

HayleyMG said...

OMG all of these pieces are amazing! :O i love them all, especially that jacket! The bag is pretty awesome too, you are amazing :)

Hayley xx
www.addictionstoshopping.blogspot.com

Lore Oxford said...

You are a queen of practicality. That bag.

BLΛCKBLESSED said...

Thanks for your words Ivania ! <3

Iliana, Anne said...

love it!

http://theragdolls.blogspot.gr/

FASHION SNAG said...

That bag!


www.FashionSnag.com

Anny Barros said...

congrats and the collection looks very great :)

nasty-lady.blogspot.com

Viveca Ø. Johansen said...

The collection is beautiful. I would love to own every single item, the bag especially.

Zoë said...

Congrats Ivania! Mooie stuks!

Oroma Roxella Rukevwe said...

Congrats on this! Omg, wish I could own the jacket and the bag. Great job <3

O.R.R's BLOG

Edye and Martyn said...

Edye / size M / edyemartyn@gmail.com

Renske said...

Amazing, i'm in love with the jacket on the first picture, it looks perfect together!

moonstyle said...

i like the jacket and the shoes...great!

Laura lexo said...

Congrats dear! Amazing pieces

Xx
www.Lauralexo.com

Rhoda Wong said...

so chic!

http://www.styleandshades.blogspot.com

Justalazymorning said...

so rad!

Vitha Mangue said...

you amaze me

So "Merci" !

www.blackismygold.com

racheeng said...

This is simply amazing! Been a huge fan of your style & now a whole outfit designed by you is just perfect! Definitely sharing this on my blog!

racheeng
http://racheeng.wordpress.com/

Estelle Morris said...

Congratulations on your collection! I follow your blog religiously and have so much admiration for you

Estelle x

e said...

big congrats. looking forward to seeing where this takes you

Fabliha said...

Congratulations! This is absolutely beautiful :)
xx

wllwproject said...

Great job Ivania. Loving the designs and practicalityof each item. Most importantly, you had a ball working on this project. Congratulations!

Rosalinda Tjioe said...

Congrats, love this collection so much xx

http://rosalindatj.blogspot.com

Jennifer said...

what size jacket are you wearing?

Emy said...

Congratulations Ivania!! The pieces just scream you and I'm so glad you get to share that with the world. I LOVE that you made the pieces so functional - ah I'm just so happy for you! Have a great weekend!
X Emy

chojare okus said...

Congrats

Alexandra Gerrity said...

Alexandra - 8 - alexandragerrity@me.com

Brianna said...
This comment has been removed by the author.
Brianna said...

Wow congratulations :)

Flora Amies said...

Huge congratulations!! This is a huge achievement and I'm sure there are plenty of people in the world who are in awe of you. You're truly the most individual person I have ever come across online.

Flora x
www.twowithseven.blogspot.co.uk

Sunday Desire said...

Wow, this is amazing! Congrats! Love all the pieces, so smart! The jacket with inside pockets sounds like a great idea, and the pant/skirt looks beautiful!

http://sundaydesire.blogspot.com

Anonymous said...

Congratulations on such wonderful design! The pieces look so beautiful. Very happy to see that Blackblessed deliver to Australia as well!

Amy said...

wauw! Dit is echt fantastisch!
Congrats met dit mooie resultaat!

Rebecca L said...

Rebecca/S/bec_l@hotmail.com

jas said...

congratulations! what an achievement. great pieces.

reckless abandon blog

cm said...

congratulations!

Hedvig- DIY said...

So lovely!

Sharon (Style-Chameleon) said...

Echt gaaf zeg Ivania!

Gefeliciteerd! :D



www.style-chameleon.com

LOVE AESTHETICS said...

Thanks everybody for the sweet congratulating words, i am incredibly happy that you all like it! I really made it with you in mind! XX

The Perfect Perspective said...

I love what you have created! congratulations! xx
http://the-perfect-perspective.blogspot.com.au/

Letitia - The Fashion Editor said...

PS- In case you don't visit again, just wanted to say here too that you're so very welcome! I truly meant it and was pleasantly surprised. Wishing you the best.

Johanna said...

Sincere congratulations, I love it! The bag is my favorite, and it is on my Svpply wish list. I love the versatility and how "you" it all is.

Sithara Reddy said...

Congrats on the capsule collection! I absolutely love how simplistic and functional everything is - it's definitely you!

Sithara
size S
sitharasox@gmail.com

Sithara Reddy said...
This comment has been removed by the author.
Anna Black said...

Love your outfit, your style never fails to amaze me!

http://beblacknblue.blogspot.co.uk

Who is Mocca? said...

I love your Bag!!

Verena from Who is Mocca?

Alfred dyer said...

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Anonymous said...

Hi Ivana, is the white leather part on the jacket "real leather"? Just wondering, because if it is, I can't find any other excuses not to buy it!!!!! LOVE IT

Fanny said...

Genius ! Congrats for this collab

Fanny
tvotvp.blogspot.com

LOVE AESTHETICS said...

Dear anonymous,
thank you,
unfortunately only the backpack could be made out of real leather

X

Julia said...

I absolutely love each and every piece you have designed here, so well considered and put together. I'd really love to buy the convertible bag (genius!), but it's sold out on BlackBlessed. Will you be making more?

Rukiat Christina Ashawe said...

You look like you just stepped out of a utopian world in the year 2035. Love the futuristic aesthetic

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