January 02, 2013
N O V E L T Y / Eugénie
Behold the wonderful look book displaying the very first collection of New Zealand based label Eugénie. A Map covered with insulating material on the inside with several booklets and images attached.
I love the elements from the construction industry in the collection like the prints of insulating foam and wood, the oversized jackets that remind of some sort of work wear and the tool-case in the model's hand.
I was absolutely thrilled to hear that Love Aesthetics had in some way been useful the founder and head designer Liz Wilson. She wrote me that my hardware store jewelry sparked an idea of her own. Yes the hardware store is definitely the place to be! (By the way, that silver foil tape I used to put those images up on my wall is also from the hardware store's insulating department)