December 11, 2013

L I F E / Visting &Other Stories

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This specific mood and aesthetics of theirs is not set up by some stylist in an empty studio. The &Other Stories headquarters look exactly like their campaigns, shops and online store; the concrete floors throughout are recognizable from the uniform way they photograph their products and there are traces (in the form of silver balloons clinging to the ceiling) of photoshoots that took place in the office space. The headquarters consist of two large floors with desks and computers on the sides and all kinds of experimenting tables down the middle; on which tests with paint are being done, moodboards are arranged, new beauty products are being tested, and developing products are being displayed. There is literally creativity everywhere you look.

Last month Romeo and I were invited into the Stockholm ateliers to participate in their co-creatives project. Along with a group of other creatives from all different fields(DJ's, editors, artists, models, film makers), we were asked to dress ourselves with their clothes and document it with a polaroid camera. The end product is a bunch of raw images; unedited, hard to plan, hard to do over; just reflections of reality with all its imperfections.

Though the company is part of the gigantic H&M group, what impressed me most was their autonomous way of working, how they created their own little world and that there is a group of genuinely cool people behind it all. Thank you &Other Stories for having us, you know we had a lot of fun shooting these polaroids.
Complete collection of polaroids on the &Other Stories Tumblr

52 comments:

Marjolein | NeverTooPolished said...

Dat klinkt HEEL goed, wat leuk dat je daar een kijkje hebt mogen nemen! :)

x

Justalazymorning said...

beautiful

Rosalinda Tjioe said...

I always love &Other Stories. I wish I can get my hands on their products x

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Andrea Vytlačilová said...

Very sensitive

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JACK EN NOIR said...

amazing photos!

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Dorothée Thomson said...

Great Edit from their HQ...
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the style crusader said...

Ah, this is amazing. I'm a big fan of & Other Stories and am so glad to hear your experience was as good as you would have hoped for. Going to check out the other photos now. xx

STYLONYM said...

Already saw it on the &Other Stories website yesterday, beautiful polaroids! - and what an awesome thing of them to iniative the cocreatives project, very interesting to see!

X STYLONYM www.stylonym.blogspot.com

Milex said...

seriously love this!

Anonymous said...

the photos are really amazing, great that you both have fun while doing them :-) the black dress you're wearing is exactly what I'm looking for, I can't wait until I visit &other stories just after xmas!

kisses xx

Sef Quemado said...

I love the 90s vibe in these photos!

Bri said...

Great shots!

xx R U I B R I

Eline said...

Het ziet er echt geweldig uit! Die polaroids geven ook een fijn effect, tenminste niet zo 'perfect'.

Rachel said...

looks amazing, love the pictures

Rachel x
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Rosa Shand said...

That picture with the rug coming out is so cool! x

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Ana Silva said...

Perfect photos!*
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White white white <3 <3 <3

Aliénor said...

Great post! Love the metalic touch!

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e said...

cool shots! the balloons remind me of Andy Warhol's "silver clouds" installation...

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